Lecture Notes

Lecture Three

Historical and Contemporary Visualisation

Visualisations are used to illustrate large or complex pieces of data so that it allows the audience to understand the complexities without having to to do too much work. Data visualisation makes it easier to understand an event, in a shorter amount of time, than if it was written. It provides the tools to be able to analyse and study the information that has been drawn out.

If data hasn’t been presented in a meaningful manner whereby the audience can understand and analyse it, it will be harder for them to be convinced about the message.

If the data visualisation isn’t presented in a well and understandable manner, it will make it virtually impossible to grasp the audiences attention. Designers need to make sure that they are doing all the work in presenting information, without having the users to further gain knowledge in order to understand what should be a simple piece of inference.

Hence, data visualisation needs to not only be aesthetically pleasing to the eye, but it needs to be able to engage with the audience on an informational level so they can easily infer the data.

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